A recent survey conducted by the Consumer Electronics Association found
that 36% of the consumers, representing more than 30 million households
expect to own a vehicle navigation system within the next six years.
That represents a 30% increase in consumer awareness of this product
alone, over the last four years. The consumer activity seen now in mobile
electronics represent the early adopters...only a swell in the anticipated
ocean of consumer demand. Telematics is a wave of consumer acceptance
and demand is far from cresting. Suppliers of mobile electronic equipment
can ride that wave by assuring your representation at this inaugural
event. You should exhibit if you are a supplier or manufacturer of components,
software and/or hardware integrated in vehicle systems such as:
A broad range of engineering executives from the mobile electronics
industry is anticipated. OEM vehicle designers will attend to learn
how consumer acceptance drives technology and how they can prepare today
for the requirements of future demand. This live interaction format
will only be open to 400 pre-select attendees on-site, with another
400 participants accessible via the web.
General Public access to the Exhibition is scheduled for the first
night to give suppliers the opportunity to research/test consumer acceptance
and component price elasticity via this "hands-on" face-to-face
environment. Meet the end users as well as the engineers responsible
for developing vehicle design criteria necessary to support the inclusion
of sophisticated electronic systems...at one place, one time...Cobo
Center, March 4-7, 2002 for the SAE Digital Car Conference &
Exhibition.